Alexa Rankings - Is it Useful?

Seems to be the question that remains unanswered; maybe a SEO debate? It's a great tool because it provides some directness about a site, and it’s very handy when you want to review a few competitors’ sites at one time. However, it is not reliable source to understand the activity to your website.

Alexa rankings measures traffic rankings collected from Alexa toolbar users only. To obtain accurate information about your site, read the server logs. Alexa's goal is to collect information from users that have installed the toolbar, allowing them to provide statistics on websites, as well as related links. Alexa gathers this information and forms an Alexa ranking.

Most people that install the Alexa tool are the ONLY people that have an interest in the Alexa ranking. You may want to ask yourself, have you install the toolbar or do you want to?

You be the judge, test it out :)
Click here to install the Alexa Toolbar

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